Adolf Hitler s Speech Skills - 1409 Words

Throughout all of history, Adolf Hitler is one of the many figures whose climb to power was greatly dependent on their oration skills. He governed Germany for a twelve year third Reich; giving five thousand public speeches over the course of those twelve years. He used the dismal conditions of the German economy and government; along with his persuasive speech skills to build an empire that will be etched into history forever. It is very likely that, if Adolf Hitler hadn’t possessed the speech skills that he had, he could have never been elected Chancellor of Germany. Which would have reduced the chances of World War II ever happening to almost nothing. Throughout Hitler’s call to the German people, he makes lots of promises to the desperate German people, uses meticulously crafted persuasive language, and relies heavily on the tone of his voice to deliver an enthusiastic message to the audience in an attempt to spread his influence. In addition to there being a large c rowd present; the event was televised as well, allowing for millions of people to tune in and watch Hitler’s first speech as Chancellor of Germany. The audience played a very important role in the rhetoric of this speech. Many of the people who watched this were German citizens. More importantly, the main target of this speech is the German middle class. This speech was given at a time when the German middle class was hurting immensely. Not only was Hitler targeting the largest group in Germany but the onesShow MoreRelatedMathew Milby. English Iv. Mrs. Tyree. March 28, 2017. Adolf1071 Words   |  5 PagesMilby English IV Mrs. Tyree March 28, 2017 Adolf Hitler a Great Leader? A great leader firstly should be able to take full advantage of favorable circumstances, able to rule the country under a chaotic situation. Hitler made attractive promises to gain popular support, he was skilled in using propaganda and amoral. Hitler may have killed millions of people but his leading skills were outstanding even if he used them for the wrong reasons. Adolf Hitler was one of the 20th century’s most powerfulRead MoreHitler s Rise Of Power1221 Words   |  5 PagesKekoa Blair Amanda Dibella English 10 MYP5 Hugh Jazz 14 March 2016 Hitler s Rise to Power Hitler s rise to power was greatly facilitated by his social mind with a theoretically high IQ of around 150 in the top 0.1% of everyone in the world. This large amount of intelligence can help him out think and keep himself one step ahead of everyone near him keeping his plans in clear site without the anyone the wiser. Hitler used two major skills to get power: persuasive rhetoric and cleverly worded statementsRead MoreAdolf Hitler : An Experimental View1562 Words   |  7 Pagescontrol others was demonstrated in a remarkable set of studies performed by Stanley Milgram (1974).Milgram, S. (1974). Obedience to authority: An experimental view. New York, NY: Harper Row. The dictator I chosen to write my paper is Adolf Hitler. Born in Austria in 1889, Adolf Hitler rose to power in German politics as leader of Nazi Party (the National Socialist German Workers Party). Adolf Hitler was chancellor of Germany from 1933 - 1945, and served as dictator from 1934- 1945. His policies leadRead M oreLeadership Is Not Changed Over The Course Of Time952 Words   |  4 PagesQueen Elizabeth’s speech to the Spanish Armada. Leadership can be defined as a person who is able to relate to their subjects, accept their responsibilities as a leader, and has a following of supportive people. In Queen Elizabeth’s speech to her troops at Tilbury, she evinces her positive leadership ability. Queen Elizabeth was well known, by the public, for her ability to relate to her people. She was able relate to her troops, and thus inspire them, in particular during this speech when she saysRead MoreThe World s Most Dangerous Leaders1601 Words   |  7 PagesBeing one of the world s most dangerous,people may fear you,or you may fear them,but despite all of the hardships and easy aspects of life after,you may take on some crazy life threatening situations during the beginning of your life,or before taking the hands of being a great power and leader. All of the world s most dangerous leaders have shown there lives as an enemy or hero after childhood,but not as a kid.To figure out who is the worst we may go over who does what,when they did that and howRead MoreTo What Extent Did Hitler Manipulate the German Population into Following his Nazi Regime1697 Words   |  7 Pagesexte nt did Hitler manipulate the German population into following his Nazi regime? From 1933-1945 Adolf Hitler rose to the peak of his political power, by creating a stronghold over the German people. The use of oratory skills, in conjunction with his knowledge and use of propaganda and his suppression of details of the Holocaust, created a vibe of â€Å"electric excitement† for Germany. (Fritzsche, 1998) His targeting of the German minority and his radical push for anti-Semitism allowed Hitler to corruptRead MoreNazi Germany: A Totalitarian State?1532 Words   |  7 Pages have discussed these aspects of life I would finish off my essay with a conclusion answering the purpose of this essay. By 1934 Adolf Hitler appeared to have complete control over Germany, but like most dictators, he constantly feared that he might be ousted by others who wanted his power. To protect himself from a possible coup, Hitler used the tactic of divide and rule and encouraged other leaders such as Hermann Goering, Joseph Goebbels, Heinrich Himmler and ErnstRead MoreThesis statement: Leadership depends on the leader’s leadership style and there way of1300 Words   |  6 Pagesleader by being themselves. There are cultural values and gender values when it comes to different leadership styles, research has found out that women and men both have different methods of being leaders such as men are more direct when giving a power speech compared to women who prefer a participative style of leadership (McShane pg 384).Leadership however is based on a technique the leader uses and how they apply it to their followers and not so much about who is following the leader but rather whatRead MoreHitler : Genius Or Madman?2021 Words   |  9 PagesMichael Buckhoff English 107 section 06 24 March 2016 Hitler: Genius or Madman? While most claim him to be terrifying, evil, and even insane, in reality this may not be the case. In fact, most who claim this do not even know Hitler at all. Like most people, Hitler’s upbringing and experiences along the way shaped him into the monster that the majority of the world sees him as today. Unlike many others, however, Adolf Hitler fought relentlessly in pursuit of his goals and never gave in toRead MoreHow Discourse Is Used For Power And Knowledge, And For Resistance And Critique1203 Words   |  5 Pagesjust a part† (Fairclough, 1989, p.24). As pervasive ways of experiencing the world, discourses refer to expressing oneself using words. Discourses can be used for asserting power and knowledge, and for resistance and critique. The speakers: Audolf Hitler and Winston Churchill ideological content in speeches as does the linguistic form of the speeches. That is, selection or choice of a linguistic form may not be a live process for the individual speaker, but the discourse will be a reproduction of

Comparison of Eastern and Western Philosophers Free Essays

[Comparison of Eastern and Western Philosophers ] Comparison of Eastern and Western Philosophers I will compare the Western philosopher Socrates to the Eastern philosopher Lao Tzu. These two philosophers had some things in common with their ideas and philosophies that they pursued. Socrates was a western philosopher that lived in Athens Greece and Lao was thought to be from what is now known as the Hunan province of China. We will write a custom essay sample on Comparison of Eastern and Western Philosophers or any similar topic only for you Order Now Socrates Socrates lived in Athens which was a city that taught it was better to solve problems through debate rather than violence. It was because of this environment he grew up in that he became a great debater and strived to discover something important, namely, the essential nature of knowledge, justice, beauty, goodness, and, especially, traits of good character such as courage (McGraw-Hill, pg. 37, 2008) . He believed that power was not attained through wealth or physical strength but rather it was achieved through discussion or debate. The Delphi Oracle is said to have pronounced Socrates the wisest of people. To Socrates this meant he was aware of his own ignorance not that he was the wisest man in the world. Socrates made many enemies after this because he set out to find a man wiser than him and exposed many of them as frauds this brought about his demise as he was sentenced to death for corrupting young men’s minds. Even though it is said by Plato that he could have gotten out of prison he choose to remain there because by living in Athens he agreed to live by their laws. Lao Tzu Lao Tzu believed that it was not through intervention but rather through understanding of how it functions. He also believed that the foundation of life was through peace and not through strife. The wise ruler, Lao Tzu believed, understands that violence is a last resort and knows that it can often be avoided by anticipation, by reconciling potential enemies and resolving difficulties when they first arise. Lao also believed it was through deeds done for others and not doing just the things that benefited himself that would define a person. This thought is best supported by a quote from his views on virtue where he stated The superior man hoards nothing. The more he uses for the benefit of others, the more he possesses himself. The more he gives to his fellow men, the more he has of his own (McGraw-Hill, pg. 538, 2008). The absence of selfish desires is the secret to his virtue. What Socrates and Lao Tzu had in common Both Socrates and Lao Tzu thought that even the wisest of humans is still ignorant. Both held that to act on that ignorance under the pretense that it is knowledge is folly that leads not to progress and betterment within the individual and society but to the opposite effect( McGraw-Hill, pg. 536, 2008). Even though both Socrates and Lao Tzu believed in fighting for injustices. Both Socrates and Lao both believed that it is best to settle things through talking and that war should be a last resort because violence only causes more tension and a retaliatory type reactions. In conclusion we can see that there similarities and differences in how these philosophers went about getting their messages across to others Socrates was more open and engaging in his desire to find true knowledge and meaning and used his gift of debate to engage others to find a better solution. Where Lao believed in just letting things happen and unfold as they may and what happens is what is meant to happen. Both of these philosophers were alike in the fact that they both strongly believed in only using force as a last resort. As both of these types of philosophy’s have many good points I am more proponed to agree with western philosophy because I think like Socrates it is important to stick to what one truly believes as long as it is not detrimental to anyone else. Because if one’s life is going to have meaning then we have to stick to what we believe because at the end of the day what really matters is how we feel about ourselves. If we compromise what we believe because of how others see us then our lives mean nothing. There is a very good poem by an unknown author called The Man in the Mirror in this poem the author states that at the end of the day the only thing that matters is that we can look at ourselves in the mirror and like what we see. References Moore, B. N. ; Bruder, K. (2008). Philosophy: The power of ideas (7th ed. ). Boston: McGraw-Hill. How to cite Comparison of Eastern and Western Philosophers, Papers

Advertising and Public Relations Meiji Dairies

Question: Discuss about the Advertising and Public Relations Meiji Dairies Corporation Limited. Answer: Overview The report discusses about marketing strategy adopted by Meiji Dairies Corporation limited. It is a confectionery company providing milk, dairy and other related food products (Miyazumi, 2014). The company has its trade name as Meiji co. ltd. The Dairy Company has formed by the joint venture with Charoen Pokphand, which is a Thailand company for supplying dairy products. Background Meiji deals in manufacturing and providing dairy products. The company is headquartered in Tokyo. It is founded in 1917 (Meiji, 2016). Representations The company has a mission of providing tasty and enjoyable food for everyone and to meet all the needs and desires in relation to restaurants and hotels (Blecken, 2015). Products The company has a wide variety of products in dairy products such as: Milk and beverages, ice-cream, Yogurt, child care and food products (Steinberg, 2012). Operations The company has its operations in Thailand, Japan, Honk Kong, Australia, Vietnam, and Taiwan. The company targets majorly domestic market. Besides this, the company is highly involved in innovation and marketing, due to which the company applies various marketing strategies (Digital market Asia, 2016). Advertising strategy Advertising strategy is a tool adopted by the company for reaching and influencing the customers at large to purchase the product or service. Advertising strategy can be considered effective only when it helps the organization in achieving its goal, with the minimum cost and generates maximum results (Meiji, 2010). In case of dairy products Asian market is the most preferred choice. In case of Meiji, it targets the Asian consumers by involving diversification and innovation in its product categories. The company markets its product and services by focusing on their cultural values, social processes and mental processes. By targeting cultural values, the report means targeting consumers by their identity and personality. While social processes, means targeting consumers on the basis of how they relate themselves with others, this includes their emotional and motivational level. By mental process, the report means internal processes, which means how the consumer will perceive the product, and categorizes the information (Advertolog, 2017). Traditional marketing strategy In traditional era, the dairy products were sold majorly at retail outlets and wholesale markets such as convenience stores or departmental stores. In traditional era, majorly direct marketing and personal marketing was followed. In direct and personal marketing, the company can get the feedback immediately from the customer. Here the main disadvantage of using direct and personal marketing is that it can target a small group of consumers at a time (The Japan times news, 2008). In case of traditional marketing strategies, 4Ps play a considerable role. To target customers, company uses strategies like product, price, place and promotion. The strategies used in traditional marketing are: use of print media such as billboards, television, magazines, outdoor events, sponsorship event (Tvspots.tv, 2008). Meiji atomu sticker campiagn in 1963 Meiji Dairies corporation limited has used sticker advertising in magzines to promote its choclate products. Meiji is also involved in campaign marketing of stickers as conducted in 1963. Besides this, company conducts value enhancing campaign for drinking milk since 2009. The motive behind conducting such campaign is to increase the awareness of dairy products and awarness of such products for consumers (Tastes of Europe Japan- market entry handbook). Modern marketing strategy Modern marketing strategy comprises of use of relationship marketing, branding, transactional marketing, scarcity marketing, online marketing, email marketing, content marketing, niche marketing. Modern marketing techniques are flexible in nature which means production schedule can be matched with distribution schedule. Modern marketing strategies also involve online marketing (Efooddepot, 2017). Here relationship marketing means to work in a group or to sustain in the market for longer period, company must require adopting its strategy as suitable to its customers. Branding strategy helps the company in increasing its sales by making a good brand image in the mind of its consumers; it provides a company a competitive advantage when it comes to competition with its competitors. Transactional marketing provides the company aid to convert its potential buyers into buying customers; this would result into increase in the sale of the company. Scarcity marketing can be used as advertising tool by converting the easily available product or service into difficult to obtain (Lockard, 2014). This would increase the curiosity among the customers regarding the product, its information and price, and at last it would increase the number of potential buyers for the company. While Social media advertising is a tool in which company advertises its products by using online resources. The advantages that company avails by using networking sites are that it aids in providing information regarding the company demographics and targeting them accordingly (Meiji). Social media advertising comprises of combining various targeting options such as behavioral targeting, sociological and psychological targeting. By use of social media for advertising products, the company can advertise its product at a large customer base at cost efficiency. Online marketing is considered as an effective tool, this can be exercised by email marketing, blogging, pop ups, content writing and many more. Email marketing is putting an email for providing the information to its customers which has shown internet in the company offerings. While content writing means presenting the data about company product and services in a manner that seems attractive to the customer (Youtube, 2016). Current marketing strategy The company uses a combination of traditional and modern marketing strategy. In case of traditional marketing strategy the company conducts fair trade also advertises in newspaper. While in case of using modern marketing strategies, it has been observed that company uses social media advertising, and blogs to advertise its offerings. Company is also involved in online marketing but it is not so active. The Meiji Dairies Corporation limited uses 4P marketing to target its customers efficiently. In case of product, the company emphasizes in enhancing the quality of product, while in case of price, company tries to keep competitive price as compare to its competitors. In case of place strategy the company targets majorly Asian consumers while in promotion strategy, the company adopts a mix of traditional and modern marketing strategies so to target the large customer base and differentiated customer base. The company uses television marketing strategy and magazine media advertising. This increases the consumers who prefer local advertising methods as compare to modern methods of advertising due to lack of trustworthiness (Chen, Tereno, Yamamoto Tai, 2014). Product Meiji focuses on increasing the quality of its products by adding on nutrients. Price Company adopts competitive pricing so to compete with its competitors. Place The company targets customers of Thailand, Japan, Honk Kong, Australia, Vietnam, and Taiwan. Promotion Meiji dairies corporation limited uses a mix of traditional and modern marketing strategy for promoting its product. The Meiji Company adopts social media advertising such as Facebook. It has been observed that company is active in using social media networking site for promotion purpose. Besides this, by the use of social media advertising, company is in a better position to target its customers and their latent choice. For better positioning of the company in social media market, the company has appointed KRDS Singapore to design the companys website and create creative stories on social media like Facebook, Twitter and Instagram to influence the people to purchase the goods offered by the company. Meiji Diaries Corporation limited advertises its products by using stories, blogs etc on social networking sites (Tungate, 2007). The company is also involved in newspaper advertising; the example of this is as follows: (Coloribus, 2012) By using modern techniques of advertising, promoting and marketing, the company is able to have a large systematic data of interested consumers that would lead to increase in the company earnings (Shaver An, 2014). PR tools The main objective of public relation tool is to seek attention is its customers, gain their trust and loyalty. Increase in public relation tool will lead to increase in goodwill of the company. Meiji dairies corporation limited, has involved into public relations by engaging into print media, broadcast media, and other media like website, exhibitions etc. The company is also advertises its products on you tube (Quetta, 2016). Example of Facebook advertising by company, (Facebook, 2017). Example of you tube advertising (Youtube, 2016). Evaluation of current strategy By applying 4P marketing strategy, the company has gained a lot of marketing share by focusing on price, product and promotional strategy (Goi, 2009). But it is criticized as it focuses only from the company point of view and ignores the customer expectations (Meiji). Besides this, it does not provide any importance over building the customer relationships. Newspaper advertising is adopted by the company, due to the reason of reach of wide consumers, but for Meiji Dairies Corporation limited, it does not seem as a good choice. The reason behind this is, use of newspaper advertising has leaded the revenue decrease by 1.3% in 2011 as compared to previous year 2010. Online advertising is used by the company as a promotional tool for increasing the convenience, reach, cost effectiveness, enabling personalization and increase the relationship with customers. The use of online advertising is considered as profitable investment that is it has leaded the company to increase in its revenue by 10.8% in 2010. Hence it can be said that online advertising helps a lot to company in increasing its brand image as well as increasing the customer base. Magazine advertising benefits the company in terms of displaying the image of company in a creative and innovative way. One of most advantage of providing magazine advertising is that they are very eye catching. The critic of providing magazine advertising for Meiji Dairies Corporation limited is that it concentrates only on a specific market. This can be understood as, if the company has decided to focus on niche marketing, then magazine advertising can give the company desired results. Hence this advertising tool cannot be considered profitable for the company. Social media advertising is used by the company because of cost effectiveness, reach of wide number of consumers at lesser cost. In case of a pplying social media advertising the company has used you tube, and Facebook advertising. But it has been observed that company is not active in implementing such strategies into its operations (Youtube, 2015). Recommendations By analyzing the report on Meiji marketing strategies, it can be said that the company has adopted good strategies for advertising its goods and services. But to increase the brand positioning in the mind of consumers and to better compete with the competitors of the company such as Morinaga milk industry company limited, the company must redefine its strategies, and invest in growing markets. This would help the company in strengthening its business and would create values for its customers. Along with company can also enter into online marketing. It has been observed that company is not so active on online media; hence to enhance the customer base, the company is recommended to enter into online platform to provide its customer a facility of purchasing the food products. Furthermore, Meiji Dairies corporation limited can also indulge into scarcity marketing, the reason behind this is, it has been observed that company products are widely available, hence sometimes customer see this as granted, hence to generate curiosity among customers the company must do some scarcity marketing (Preko, 2012). Besides applying advertising strategies to Asian market, it is recommended for the company to expand its customer base, and enter into global market. This will increase the company brand image, goodwill and would lead to increase the revenues. Conclusion The Meiji Dairies Corporation limited deals in providing milk products in Asian region. By analyzing over the report on advertising strategies on Meiji Dairies Corporation limited, it can be said that the company besides focusing on marketing strategies also focus on in improving the brand value, enhancing the competitive advantage and quality control techniques. Apart from this, it has also been observed that modern marketing strategies lead to more benefits as compare to traditional promotional strategies. But in implementing online promotional strategies, it has been observed that company is not active in using its social media tool. ence to achieve all the desired targets set by the management, company should fully utilize its resources. References Advertolog,. (2017) Meiji dairies corporation adverts and commercials. Retrieved on 20th March, 2017 from https://www.advertolog.com/brands/meiji-dairies-corporation-2346505/ Blecken, D,. (2015) Campaign, Inside shake shacks Japan strategy. Retrieved on 20th February, 2017 from https://www.campaignlive.com/article/inside-shake-shacks-japan-strategy/1372736 Chen, S, H,. Tereno, T,. Yamamoto, R Tai, C, C,. (2014) Advances in computational social science: the fourth world congress, Springer, Japan Coloribus,. (2012) Sweets decorelation. Retrieved on 21st March, 2017 from https://www.coloribus.com/adsarchive/promo/meiji-dairies-corporation-sweets-decorelation-18537055/ Digital market asia,. (2016) Meiji Singapore appoints KRDS as social media partner. Retrieved on 20th March, 2017 from https://www.digitalmarket.asia/2016/05/meiji-singapore-appoints-krds-as-social-media-partner/ Efooddepot,. (2017) Meiji brand products. Retrieved on 20th March, 2017 from https://www.efooddepot.com/brands/meiji.html Goi, C, L,.(2009) A review of marketing mix? 4Ps or more? International journal of marketing studies, Vol 1(1) Lockard, C, A,. (2014) Societies, networks, and transitions, Volume II: Since 1450: A global history, Cengage learning, USA Meiji,. (2010) Meiji group 2020 vision. Retrieved on 20th March, 2017 from https://www.meiji.com/global/investors/business-plans/2020-vision/pdf/101108_01_e.pdf Meiji,. (2016) Food business. Retrieved on 20th March. 2017 from https://www.meiji.com/global/investors/our-businesses/food-business/ Meiji,. (n.d.) With business partners. Retrieved on 21st March, 2017 from https://www.meiji.com/global/sustainability/with-business-partners/ Miyazumi, T,. (2014) Nikkei Asian review, Meiji trying to hit Asias sweet spots. Retrieved on 20th March, 2015 from https://asia.nikkei.com/Business/Consumers/Meiji-trying-to-hit-Asia-s-sweet-spots Preko, A,. (2012) The effects of sales promotion on TV advertising revenue: a case study of TV Africa, Ghana, Journal of emerging trends in economics and management sciences (JETEMS) 3(2) Quetta, H,. (2016) Youtube, Meiji big 3 milk advertisement. Retrieved on 28th March, 2017 from https://www.youtube.com/watch?v=XXPFc-7hdVg Shaver, M, S An, S,. (2014) The global advertising regulation handbook, Routledge, New York Steinberg, M,. (2012) Animes media mix: franchising toys and characters in Japan, U of Minnesota press, USA Tastes of Europe japan- market entry handbook,. (n.d.) The food and beverage market entry handbook: Japan: a practical guide to the market in Japan for European agri-food products. Retrieved on 20th March, 2017 from https://ec.europa.eu/agriculture/sites/agriculture/files/events/2016/hogan-china-japan/handbook-japan_en.pdf The Japan times news,. (2008) Meiji dairies, Meiji seika to merge. Retrieved on 20th March, 2017 from https://www.japantimes.co.jp/news/2008/09/12/business/meiji-dairies-meiji-seika-to-merge/#.WM_DWVWGPIU Tungate, M,. (2007) Adland: a global history of advertising, Kogan page publishers, United Kingdom Tvspots.tv,. (2008) Meiji dairies corporation- yum yum. Retrieved on 20th March, 2017 from https://www.tvspots.tv/videos/detailed/md/1575 Youtube,. (2015) Japan Gummy Takoyaki octopus ball DIY candy set Meiji. Retrieved on 21st March, 2017 from https://www.youtube.com/watch?v=C56Wu-u4gCc Youtube,. (2016) Japanese cotton candy Meiji watapachi grape melon flavor jp. Retrieved on 21st March, 2017 from https://www.youtube.com/watch?v=Lfcw7HQ3hos JFC,. (2016) (2016) Meiji Campaign. Retrieved on 28th March, 2017 from https://www.jfcaustralia.com.au/2016-meiji-campaign/ Facebook, (2017) Meiji holdings. Retrieved on 28th March, 2017 from https://www.facebook.com/